Next week, at its World Wide Developer Conference ( WWDC), Apple is expected to announce the migration of the Mac to the Arm processor architecture. And although iPadOS works well for tablets and mobile computing, it's not optimized for large-screen, desktop applications where multiple monitors may be needed. It's estimated that creative professionals, while a minority, may make up as much as 80% of the Mac division's revenue - the Pareto Principle at work.Ĭonsequently, while iPadOS keeps improving as a personal computer replacement for many kinds of end-users, MacOS isn't going anywhere. I still believe this to be true, as the iPad platform continues to get significant enhancements that make it more acceptable as a desktop OS replacement with every release.Įven though the Mac only represents between 9% and 11% of Apple's revenue, and its overall growth is still relatively flat when compared to the iPhone and iPad, it remains important for Apple because it is used as the development platform for iOS, iPadOS, Apple TV, and Apple Watch.Īlso, a significant number of creative content professionals continue to rely on video and audio editing applications that are either exclusive to or run best on the Mac platform. These laptops can keep you online and working longer when you need to be unplugged.